My Review of LeadPages™ – How I Rate this Product for Generating Qualified Leads
I have been working in the Internet marketing field for several years and have tried many different types of lead generation forms, software products and plugins for WordPress. Without a doubt, LeadPages™ is one of the most effective and easiest ways to generate leads for your company’s products and/or services.
What exactly is Lead Generation anyway? Lead generation is a way for you to acquire customers by gathering important information about them. This is not a new concept. It existed long before the Internet in the form of cold-calling, sending out surveys or other response-related direct mail campaigns, conducting seminars with sign up forms, and many others. Now that most businesses have websites or some form of online presence, it is even easier to gather information about interested visitors and convert them to paying customers. This is the sole purpose of any type of lead generation marketing strategy: to gather information from people that are interested in your product or service. The more compelling you can present your offer in the form of a Landing Page, the more probable someone will be willing to give you his or her email address.
What is a Landing Page?
A landing page is your biggest opportunity to capture emails from potential customers. It is the page where you list the compelling offer you are going to give them in exchange for their email, it is the page you want to be easily accessible and that will be easily found on the Internet for your product(s) and/or service(s), and it is the page that may catapult your business to a level you never thought possible!
People are getting much pickier about letting anyone have their emails. When you land on a website that has a poor design, no call to action, no real landing page, and/or no real message, there’s no reason for you to stick around, let alone giving away your email to this site. When you land on a website page (or, landing page) that looks professional, has a call to action that includes a compelling offer (a free download, a free video, a free trial membership, etc.), has testimonials, and shows credibility, you are much more willing to hand over your email. You even look forward to getting the emails.
So What’s So Great About LeadPages™?
When researching lead-generation products, I look for anything that is easy to set up, easy to add to a WordPress website or as a stand alone site, easy to integrate with email campaign companies, and easy to integrate with social media sites. LeadPages™ has all of these functions. Not only are they easy to use and have all of these other characteristics, but LeadPages™ also includes the following benefits:
- Easy to customize templates – these are truly awesome!
- Easy delivery of your digital products
- Host your landing page(s) if you don’t have a website
- Redirect web traffic if you have obsolete landing pages
- Get paid to be an affiliate – they make this very easy
- Sort their landing page templates by conversion success
- Even have a landing page for your 404 (“page not found”) to drive more sales for your business
- Allow for easy upgrades to your landing pages
- Have a Welcome Gate, which increases opt-in rates dramatically
- Have over 50 templates with specific as well as general purposes
- No need to know any code
One of the best features of LeadPages™ is that the company really cares about you and your company’s success. Their customer support and marketing team do everything they can to help you build your business, answer your questions, and supply you with a multitude of marketing ideas.
KISS your Web, LLC is an affiliate for LeadPages™, which means if you sign up directly through any of the links on this page, I DO receive compensation – if you appreciate the information I share on this site, this is a wonderful way to give something back. You will NEVER be charged more money for clicking through these links. I simply receive a small percentage of the sale from the affiliate company. I would never recommend these products if I had not used them, myself, or if they didn’t come highly recommended from another expert in the field of building a premium WordPress web site. There is absolutely NO obligation, however, to click through the provided link.